Made by a team that had the same problem

Why we built it

We sell software to local businesses. In practice that meant an afternoon a week with Google Maps open in one window and a spreadsheet in the other, copying shop names and phone numbers one at a time. Then losing track of who had already been called, and calling them again.

The scraping tools we tried solved half the problem and created another. They produced a CSV with duplicates in it, no email addresses, and nothing at all to manage the calling afterwards. Within two weeks the file was stale, and the follow-ups — the calls that actually close business — were not happening.

InnoReach is what we wished existed: collect the businesses properly, find the emails where they are published, and keep the whole pipeline in one place, including on the phone, because that is where the calls are made.

How we build

Every part of this product is used by our own team before it reaches you. That is the entire quality process, and it catches things planning never would.

The duplicate detection was rewritten because our own exported list had the same shop in it five times — we had been fingerprinting the Maps URL, which changes every time the map moves, instead of the place ID underneath it. The phone number formatting exists because our own reps could not send WhatsApp messages: local numbers like 0302 713 8708 simply do not work as WhatsApp links. The city field accepts free text because a colleague could not find Athara Hazari in any city dataset we tried, including the one we were using.

None of those were on a roadmap. They were found by using the thing.

What we decided not to build

A product is shaped as much by what it refuses to do. Three decisions were deliberate, and each one cost us a feature somebody has asked for.

We do not guess email addresses. It would be trivial to generate info@ or contact@ for every domain we find and call them “discovered”. Those addresses bounce, bounces wreck your sending reputation, and the customer only finds out weeks later. An address either appears on the website or the field stays empty.

We do not sell a database. Every lead in your account came from a search you ran. Nothing is pre-scraped and resold, which means two customers targeting the same city are not calling an identical list that has already been worked by fifty other people.

We did not build a full CRM. Quotes, invoices, forecasting and email sequences are all real needs, and there are good products that do them. Adding a shallow version of each would have made this harder to use without making it more useful. The pipeline stays at five stages because longer pipelines stop being maintained.

What Innobrains does

Beyond this product, Innobrains builds custom software, web and mobile applications, and POS and ERP systems for businesses across Pakistan. We also run an IT academy in Athara Hazari, teaching the skills we hire for ourselves — instructor-led courses with tracked attendance, verifiable certificates and real project work.

Being both a software house and an academy in a smaller city shapes how we build. Our customers are not enterprises with procurement departments; they are shops, distributors, schools and clinics who need something that works on the first try and does not need a consultant to operate.